What messages, meaning or emotions are the designers
communicating through the choice and style of typography?
The poster has the Iranian flag on it and the movie is based
on the difficult relationship between Iran and USA. The story is on spying;
about an American hostage who shouldn’t have been in Iran in the first place.
The Iranian flag is covering Ben Affleck’s eyes which
suggests a mystery, relates to spying and how he does not want to reveal his
true identity. The typography of the title of the movie is big and bold. The
caption “The movie was fake. The mission was real” is a strong caption which could
suggest that the movie is based on a true story. The black and white colours
which are the main colours of the poster could represent a ‘WANTED’ poster.
The first thing that caught my attention were the shredded
strips of paper which could indicate a secret or hidden evidence that is about
to be uncovered. The reason it could have been shredded in the first place
implies that someone was trying to hide something. Also, it could suggest
shredded documents or confidential documents. On the contrary, it could suggest
a story that needs to be put together. In addition, there is one strip of paper
missing as seen on the poster which also suggests hidden truth or a missing
piece to the puzzle. It could also suggest that the truth is beneath all these
pieces of cut up paper.
Furthermore, the bottom of the poster is in red because ‘The
Town’ was a successful movie. Hence, this is suggesting the same outcome for
this movie. Emphasis is added through the use of a bold colour and using a good
successful director which promotes the movie. Also, red on a black background
draws immediate attention to the eye.
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